Monday, February 28, 2011

Distinct Categories for websites

When we look into the universe of online affiliate marketing, we notice that most websites fall into two distinct categories. First there are the sites that simply have a list of links to other sites that sell products. You’ll notice that these sties come up often in web searches on Google or Yahoo, but they don’t seem to be very useful since all they have is other links with no actual content of their own. The other kind of affiliate website is the kind that you want to find. This type of site has all the same links that the other ones do, but it also has content.

If you are new to affiliate marketing, you may be asking yourself why do I want to waste the time developing unique content for my website? All I want to do is sell a product and I can do this by submitting it to the search engines and directories.

The answer to this question is very simple. You need to be a credible source. The more credibility you have by offering well-written content, having examples to back you up, having knowledge about the product you are trying to sell, and being able to actually talk about what you are selling leads people to believe you are in fact a credible source and they will want to buy from you.

For example: If you click on a site about growing roses, which would you rather find? Would you rather find a list of links that you have no idea if they are any good or not or if they even link to a reputable company? Or would you rather find an informative, well-written article about growing roses that has a link at the bottom for a company that, even if you still don’t know 100% if they are trustworthy or not, the person who wrote this content thinks they in fact are and they sure sound like they know what they are talking about. Which one do you think does better sales every month?

This is the number one reason why you should be knowledgeable about the products you wish to sell. It will be much easier to write content that sounds like it was written by an expert in a certain field, if you know your own product. The biggest secret to affiliate marketing isn’t rocket science. It is as simple as knowing your product and making certain that you use well-written content.

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